Many Nigerians were surprised last week to learn about the switch of popular comic actor, Hafiz Oyetoro better known as Saka, as an advert model of Etisalat mobile network to one of its biggest rivals, MTN.
His comic delivery of the adverts campaigns for Etisala had endeared him into the hearts of the people with his unique way of delivering his messages on television screen and radio. Saka, who happens to be one of the best comic actors in Nollywood, has won many awards in recent years.
A leading mobile service network, MTN engaged Saka through its agency, DDB to promote the new Mobile Number Portability (MNP) system recently launched by the NCC.
MTN employed the services of Saka to achieve its campaign of attracting customers, a move that has been described as a coup for Etisalat, which had been using Saka as its brand ambassador for about two years.
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